In contrast to the expensive original parts supplied by authorized repairers, A.T.U. sells high-quality OEM products that are 20 per cent cheaper on average. “We can deliver over 60,000 items, mostly spares and consumables, straight away. What’s more, our customers don’t need to wait for an appointment at the garage first,” says Manfred Gerlach, director of A.T.U. emphasizing the service aspect. Its combination of specialist car equipment store and garage is what gives A.T.U. its competitive edge in Gerlach’s opinion. The size alone shows that he is right, since the number 2 on the market only achieves a tenth of A.T.U.’s turnover. “
There are currently no competitors who come close to matching this. Our major local competitors are the numerous independent garages,” states Gerlach. In his view, the market is currently stable but saturated. Improvements in the quality of parts and service and a tendency towards lower annual mileages would make “natural” growth difficult.
To find out more about how HSO and Dynamics AX helped A.T.U., view the A.T.U. case study.