Drapers Technology Investment report March 2015

In this report, Drapers explore the systems and strategies that retailers need to invest in if they are to successfully compete in today’s multichannel world.

Today, fashion retailing is very much a science. Retailers need to have the right product, at the right time, and in the right place. Behind all of that are the systems, the cogs in the wheel that make it all happen. But are brands and retailers geared up to meet the challenges of the modern multichannel world, or will they come to a grinding halt?

The issue for many is that replacing or updating systems can be costly and complicated. As a result, many retailers have simply invested in bolt-on technologies and in some cases still have legacy systems in place, attempting to cope with an altogether different retail environment.

Investment is critical for growth, so it is with this in mind that we bring you our first Technology Investment Report, in association with HSO, which specialises in implementing, integrating, optimising and maintaining ERP (enterprise resource planning) and CRM (customer relationship management) solutions based on Microsoft Dynamics AX, CRM and Office 365.

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