Undergoing Digital Transformation in the Retail Industry with Microsoft Dynamics AX

With growing appetite for online shopping, Retailers must be able to not only provide this service, but make it great; better than the rest.

A multitude of business verticals are being swept up in midst of ‘digital transformation’. With a need to constantly be in front of customers, few markets align their priorities more closely than that of Retail; if customers are online, so must they. With growing appetite for online shopping, Retailers must be able to not only provide this service, but make it great; better than the rest.

As part of a series of interviews with prominent industry figures, Essential Retail has discussed acquisitions, cloud modelling and mobile purchasing with Martin Digby, Managing Director of Retail Strategy at Management Consultancy giant, Accenture.

Accenture has recently acquired Retail strategy group Javelin, to support its growing use of digital at the fulcrum of innovative sales plans.

Digby explained the current ‘reset’ in the Retail industry as a reason for the acquisition, with the sector seeing vast changes in the use of cloud to move away from store-only based business models.

In our work delivering Microsoft Dynamics AX ERP solutions to Retail customers such as Crew Clothing, Liberty and Marlies Deckers, we have seen considerable change in the sector.  Echoing the comments of Martin Digby, change is driven by the customer. The increasing amount of time people are spending online for work, information gathering and socialising means that Retailers simply cannot stay away from going digital.

The potential offeredby digital, for Retailers to learn more about customers through enhanced POS functionality, to enable them to branch out into new revenue streams such as online shopping and click and collect is truly transformative; a transition we are helping retailers adopt through the integration of Microsoft Dynamics AX.

In an industry defined by being current and ‘in-fashion’, being quick to adopt to new technology is a key to success. And with online media a bigger element of everyday life than ever before, digital transformation really could be the difference between continued success, and being overloaded.

For more information from the Martin Digby interview, visit Essential Retail.


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