Customers are more demanding and informed than ever. In their buying cycle they engage with your company late. Customers are already 57% through the buying cycle when they want to get in contact with one of the sales people.
For you as marketing manager it is very important to keep close to the customer in their journey towards sale. Inform them with relevant content, at the right time and at the right place. Big data gives you the potential to personalize your marketing efforts according to a precise view of the customer.
Additionally, it is important to track marketing campaigns and activities end-to-end in order to indicate the ROI and impact of your marketing investments. Microsoft Dynamics CRM helps you with:
- Planning marketing campaigns strategically
- Execute more effectively across multi channels
- Measure impact of marketing investments
- Managing your leads
- Optimize your marketing and sales funnel